Creating a website for your business is an exciting step toward establishing a strong online presence. But many business owners ask the same question when getting started: What pages should my website include? A well-planned website isn’t just about design—it’s about function. Every page serves a purpose in helping visitors learn about your business, trust your brand, and take the next step.
Your website should include nine critical pages—and why they matter.
1. Home Page
Your home page is your digital storefront. It’s the first impression visitors get and often determines whether they’ll stay or leave. Research shows you have just 3–7 seconds to capture a visitor’s attention.
What to include:
- A compelling headline that tells visitors what you offer and why it matters
- A short introduction to your business
- Links or buttons to key areas of your site (e.g., Services, About, Contact)
- A strong call-to-action (CTA) like “Get a Free Quote” or “Start Here”
Pro tip: Use engaging visuals, brief messaging, and testimonials to build trust quickly.
2. Blog Page
Your blog isn’t just a place for updates—it’s a platform to share your expertise, help potential clients, and boost your search engine rankings (SEO).
Why it matters:
- Helps establish authority in your industry
- Attracts organic traffic through helpful, keyword-rich content
- Builds trust by addressing your audience’s pain points
What to include:
- Helpful how-to articles, case studies, and insights relevant to your niche
- Categories or tags for easy navigation
- Links to related services or products
3. About Page
People don’t just buy from businesses—they buy from people. The About page is where you make a personal connection.
What to include:
- Your business’s origin story
- Your mission and core values
- A short bio and photo of the founder or team members
- What sets you apart from your competitors
Bonus: Include any awards, certifications, or partnerships that build credibility.
4. Services Page
If you provide services, this page is a must. Visitors must clearly understand what you offer and how you can help them.
What to include:
- A summary of each service
- Key benefits or outcomes
- Pricing (if applicable) or a CTA to request a quote
- Internal links to individual landing pages for more details
Example: If you’re a web designer, create a separate page for logo design, website builds, and SEO services.
5. Products Page
Selling physical or digital products? Your Products page should do more than just list items—it should guide visitors toward purchasing.
What to include:
- Product categories
- Short descriptions with images
- Pricing and purchase options
- Links to product detail pages
- Customer reviews or testimonials
Pro tip: Use filters and search functions if you offer multiple products.
6. FAQ Page
Visitors often have questions before they’re ready to commit. A Frequently Asked Questions (FAQ) page addresses common concerns and saves you and your visitors time.
What to include:
- Honest, helpful answers to the most common queries
- Topics such as pricing, returns, timelines, and delivery
- Keywords and questions that people type into Google (this helps with SEO)
Bonus: Use collapsible sections or an accordion layout for cleaner navigation.
7. Testimonials or Reviews Page
Social proof builds trust. A testimonials page allows you to highlight real stories from satisfied clients or customers.
What to include:
- Quotes from customers
- Photos, videos, or star ratings if available
- Names, companies, and locations (with permission)
- Links to case studies or success stories
Pro tip: Rotate testimonials on your Home page, too, for added impact.
8. Contact Page
If a visitor wants to work with you, ask a question, or get support, make it as easy as possible to connect.
What to include:
- Your business phone number and email
- A contact form for inquiries
- Physical address and map (if you have a storefront)
- Links to social media profiles
- Business hours (especially for local or appointment-based businesses)
Bonus: Embed a calendar booking tool or chatbot for faster response.
9. Legal & Policy Pages (Privacy Policy, Terms, etc.)
While not flashy, these pages are critical for protecting both you and your visitors, especially if you collect emails, use cookies, or run e-commerce.
What to include:
- Privacy Policy (required in many countries)
- Terms and Conditions
- Return/Refund Policy
- Cookie Notice or Disclaimer
Pro tip: Use plugins or generators to help draft these if you’re using WordPress.
Final Thoughts
Having these nine pages on your website provides a strong foundation for any business—whether you’re a solopreneur, a service provider, or running a growing e-commerce brand. Each page plays a role in guiding visitors through the journey of discovering, trusting, and doing business with you.
Start with what you can, and remember: your website can evolve. Add more features and refine your messaging over time.
Need help building or improving your website? Feel free to reach out—I’d be happy to guide you through the process or help build something that reflects your vision and mission!
